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Dream Big. Plan Smart.



2/10/2006

Today we begin our new television advertising campaign featuring commercials which will air in selected parts of Idaho and Oregon until the end of February. The primary purpose of this campaign is to increase our name recognition and corporate visibility in the selected markets. We are very excited about our commercials, the central themes of which are family and sports, with an eye toward the future. Let us know what you think of our commercials; thus far, responses have been very positive. Our commercials target three geographical areas – the Boise, Idaho / Treasure Valley market, the Twin Falls, Idaho market, and the Portland, Oregon market. Those of you fortunate enough to live in these areas can see our commercials on KTVB - channel 7 in the Treasure Valley, KTFT - channel 38 in the Twin Falls area, or in Portland on KGW - channel 8. The United Heritage commercials will air a total of 295 times! For those of you not in these viewing areas, you can preview all three commercials right now. While visiting our website register to win a free 2006 Winter Games collector’s pin.



United Heritage specializes in the sale and service of quality insurance, annuity, and financial products. Our companies strive to maintain a strong financial position for the protection, security, and benefit of our policyholders and clients. Each of us has plans, dreams, and goals. So go ahead – Dream Big. Plan Smart.